MAHARISHI X REEBOK COLLABORATION
Reebok and London-based streetwear label Maharishi announced their third collaborative project, the Maharishi x Reebok Classic Leather “Ripstop” ($150 ), available December 16 exclusively from Maharishi before its wider global release on December 23 from Reebok.com and select retailers.
Founded in 1994, London’s Maharishi is defined by its ‘pacifist military design’ aesthetic and a strong respect for nature and utilitarian offerings. With a parallel respect for U.K. heritage, human movement, and functional design, Reebok’s rich archive is championed by Classic Leather – the iconic ‘80s runner – that finds itself at the center of this enduring collaboration.
“In England, Classic Leather is known as the OG Reebok shoe and has strong connections within many youth subcultures,” commented Maharishi founder Hardy Blechman.
Utilizing material selection to showcase its defining military-style design language, Maharishi has created a stealthy take on Classic Leather via a military-spec ripstop upper that protects the shoe and its wearer from the elements. In addition, reflective accents alongside Maharishi branding further explore the brand’s ethos:
“Throughout the design process, we looked at duality, a concept deeply embedded in the Maharishi ethos,” continued Blechman. “Maharishi has always sought to draw out the hidden commonalities of seemingly opposing forces. We’ve translated this idea onto Classic Leather by juxtaposing the matte ripstop with reflective 3M beading around the heel, tongue, and laces.”
Product imagery captured by London-based photographer Stanley Everest fosters a sense of movement through long-exposure photography of shadow-engulfed subjects contrasted by illuminating light trails. In particular, product imagery pays homage to the works of futurist Umberto Boccioni and the concept of frozen movement and fluidity in sculptures.
This past October, Reebok, and Maharishi came together for their second collaborative project, the Maharishi x Reebok LT Court Hemp, calling on the plant fabric that’s been a mainstay in Maharishi collections since the 1990s.
The Maharishi x Reebok Classic Leather Ripstop ($150) is available on December 16 exclusively from Maharishi before its wider global release on December 23 from Reebok.com and select fashion retailers.
Maharishi is a London-based streetwear label founded in 1994 by Hardy Blechman, whose formative journeys across Southeast Asia and prior experience working for a military surplus supplier helped shape the pacifist Maharishi brand. From Sanskrit, “Maharishi” translates literally to “great visionary,” referring to the brand’s vision to create long-lasting, ethically produced garments from hemp and organic fibers. Maharishi is well known for its frequent use of camouflage in product design to signify its utilitarian-style offerings. Utilizing the latest technologies, Maharishi deploys practical, durable garments that offer an unforgettable presence, perfectly balancing functionality and aesthetics.
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