Capsule Collection Feted During Art Basel Miami
Automobili Lamborghini and Rhude proudly announce the release of a new collaboration designed in honor of the first all-terrain super sports car, the Lamborghini Huracán Sterrato. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, and Rhude’s Founder and Creative Director, Rhuigi Villaseñor, joined VIPs and tastemakers for an evening to celebrate the launch.
The partnership, unveiled in Miami during Art Basel at the Lamborghini Beach Lounge, sees a capsule collection rendered with Rhude’s signature premium finishes. Villaseor’s eye for pace-setting design and both houses’ distinct branding. The collaboration celebrates the Huracán Sterrato, which made its debut this week in Miami.
“The Rhude x Automobili Lamborghini capsule collection has been expressly created to reflect the design innovation and cutting-edge style synonymous with our brands. This is just a taste of what’s to come,” comments Stephan Winkelmann, Chairman, and CEO of Automobili Lamborghini.
Villaseñor has long been drawn to autosports and high-performance cars. Lamborghini, in particular, holds special meaning: the designer drives an Urus, Lamborghini’s Super SUV, and lives and works in the brand’s home country of Italy. “Cars and Fashion are two of my favorite life joys. Marrying these fields in a modern and intriguing approach excited me; I’m so thrilled for the world to see what we cook up here. Can’t thank the Lamborghini team enough for believing in my vision and letting me bring this to life,” says Rhugi Villaseñor.
The capsule features jackets, cargo pants, polo shirts, tees, flat-brim hats, “soft toolbox” duffels, and more. It fuses influences from different cues, melding a military surplus aesthetic–with a focus on canvases and twills–and direct links to Lamborghini’s automotive legacy. Vent-mimicking details on the back of a half-zip anorak. Inspired by the lines on Lamborghini’s original Countach model, produced from 1974 to 1990, and those on the Huracán Sterrato. An aviator jacket features patches with Rhude and Lamborghini’s iconography, while a varsity jacket boldly spells out “Automobili Lamborghini” across the shoulders.
The Rhude x Automobili Lamborghini capsule collection, which ranges in price from $295 – $2,995, is available through rh-ude from mid-December 2022. The collaboration will continue with Rhude’s following collection, Autumn-Winter 2023, which will be revealed in Paris in January.