Tour350 22 Teams up with Waffle House
This week, Georgia is on everyone’s mind, so we wanted to prepare something special. So we called up our friends at Waffle House in Georgia, who knows how to cook up tasty food better than anyone else.
Almost immediately, our teams were in the design kitchen, combining elements from the iconic restaurant with one of the most iconic golf shoes. The result was the TOUR360 22 x Waffle House – indeed a creation unlike any other.
Eating at Waffle House is an experience, and we wanted to capture that in the creation of this shoe. The upper of this unique TOUR360 22 is an off-white “batter-like” colorway, similar to the batter constantly filling waffle irons at more than 1,900 Waffle House locations across the U.S. The familiar square shapes inside the waffles, usually the recipients of tasty toppings, are represented and embossed across the premium full-grain leather waterproof upper (one-year warranty) to give it an eye-catching design. Across our signature 3-Stripes, we included a checkered waffle pattern in dark brown to nod to the legendary waffles being cooked just right. The instantly recognizable yellow sign of Waffle House is also featured on the heel.
“We love this time of year because more than anything else, it’s an unofficial start to the golf season for everyone,” said Masun Denison, global footwear director, adidas Golf. “Waffle House is such a well-known restaurant in Georgia and throughout the U.S., we knew it would be fun to partner with their team on a design that brings a piece of the famous restaurant to everyone, all in our flagship silhouette.”
Beyond the upper, the shoe features special yellow sockliners with both the adidas and Waffle House logos. We also made a transparent outsole that captures that friendly – and sometimes generous – pour of maple syrup underneath our new SPIKEMORE traction system. We’re proud to offer this limited edition in men’s and women’s sizes.
We couldn’t have asked for a better marriage between our signature waffles, the adidas TOUR360 22, and our signature restaurants,” said Walt Ehmer, Waffle House’s president, and CEO. “Who knew our famous, sweet cream waffles could also be fun to wear?”
Since we teamed up with such a cultural icon, we couldn’t stop at just the shoes. The box that houses each pair is also specially designed to look like the unmistakable restaurant that provides the friendliest service in town.
Although it’s a limited menu item, we’ll start taking orders on the TOUR360 22 x Waffle House beginning this Thursday, April 7, on adidas.com, the adidas app, and select retailers in the U.S.