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IVY PARK Unveil IVY PARK NOIR: A Bold Celebration of Style & Empowerment

IVY PARK Unveil IVY PARK NOIR: A Bold Celebration of Style & Empowerment

Daniel Watson
ivy park noir the trend makers

Discover the Ultimate IVY PARK NOIR Collection Redefining Athletic Fashion

adidas and IVY PARK have unveiled their much-anticipated collaboration’s final chapter, IVY PARK NOIR. This all-black capsule collection is a testament to the celebration of movement and materiality, embodying the essence of power, freedom, and individuality. Combining adidas’ athletic excellence with IVY PARK’s creative vision, IVY PARK NOIR emphasizes fabric, fit, and texture through a singular, black color palette, resulting in an enduring and sensual elegance. From warm-up to cool-down, this collection elevates everyday pursuits with tight and loose-fitting styles, featuring luxurious embossed leather, exposed mesh, and lacquered latex. Standout pieces include body-con cropped tops and pants, 3-D molded knit sweatsuits, multifunctional jackets, and the iconic IVY PARK jersey.

ivy park noir the trend makers

adidas and IVY PARK present IVY PARK NOIR, the culmination of their groundbreaking collaboration. This all-black capsule collection is a tribute to the beauty of movement and the elegance of materials, championing the essence of power, freedom, and individuality.

IVY PARK NOIR is the result of the fusion of adidas’ athletic excellence and IVY PARK’s trend-defying creative vision. In a striking monochrome color palette, the collection intentionally directs attention to the sensuality of fabric, the precision of fit, and the allure of texture.

Designed for every aspect of an active lifestyle, from warm-up to cool-down, the collection offers a mix of tight and loose-fitting styles. Luxurious materials such as embossed leather, exposed mesh, and lacquered latex create a complex yet sophisticated capsule. Key pieces include body-hugging cropped tops and pants, 3-D molded knit sweatsuits, versatile jackets, and the iconic IVY PARK jersey.

IVY PARK NOIR doesn’t stop at clothing; it extends to innovative footwear that redefines style and functionality. Featuring sleek molded and debossed elements, the collection’s sneakers establish a bold architectural foundation, while an over-the-knee boot adds a touch of utilitarian fantasy.

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In line with IVY PARK’s commitment to inclusivity, the range offers sizes from XXS to 3XL and a wide range of price points from $35 to $350 USD. IVY PARK NOIR will be available at select adidas stores, online at adidas.com/ivypark, and in partner stores worldwide starting October 12, 2023.

The Campaign

Drawing inspiration from the Film Noir genre and the photographic mastery of legends like Helmut Newton and Richard Avedon, the campaign celebrates the essentialism of the all-black line. Elevated black-and-white portraits, set against a soft white-grey background, are illuminated by playful spotlights, infusing the images with intrigue and a sense of liberation. Like IVY PARK itself, the campaign exudes fearless confidence, celebrating those who move through the world unapologetically.

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