- Using the Most Heat Conductive Material on Earth: Graphene
- The graphene-infused technology is integrated in over a dozen silhouettes
REEBOK FEATURING TECHNOLOGY IN NEW APPAREL COLLECTION
Reebok announces the launch of the THERMOWARM+GRAPHENE apparel collection, the first commercially priced use of graphene in sportswear. Graphene, first discovered by a group of researchers who isolated the material to its thinnest layer, discovered that this wonder material is one of the lightest, thinnest, most robust, and most heat conductive materials on Earth. The groundbreaking discovery of graphene earned researchers the Nobel Prize in Physics in 2010.
The graphene-infused technology is integrated in over a dozen silhouettes ranging from performance running leggings to outerwear jackets, offering consumers an assortment that fits into various athletic lifestyles. All collection offerings feature a strategically placed THERMOWARM+GRAPHENE grid print in the most pivotal heat retention zones where it would most benefit consumers – in garment hoods, shoulder panels, and upper leg panels. When wearing a THERMOWARM+GRAPHENE apparel piece, body heat will be absorbed and retained across the entire graphene-infused printed panels to help the consumer stay warmer in cold temperatures.
“We’re catapulting apparel into the future,” said Chandler Frost, Senior Product Manager at Reebok. “THERMOWARM+GRAPHENE technology revolutionizes how our winter garments will keep consumers warm. Now with THERMOWARM+GRAPHENE, consumers can stay warmer in cold weather temperatures without sacrificing performance, function, or style.”
Highlights of the THERMOWARM+GRAPHENE collection include:
The majority of the THERMOWARM+GRAPHENE collection is globally available on Reebok.com in men’s and women’s performance to lifestyle offerings, ranging from $70 to $140, with additional releases planned throughout the season ahead.