adidas x Karlie Kloss Launch SS22 Collection

Today, adidas announces it has joined forces with long-standing partner Karlie Kloss to co-create a new collection from May 17. It is the first of the two drops which make up the collection. Inspired by Karlie Kloss’ passion for encouraging the next generation of girls and women to lead active lifestyles, the pieces are designed to be versatile and stylish, intersecting across design, fashion, sports, and technology. In addition, for the first time, garments in the collection include a QR code that allows the wearer to explore the inspiration behind them.

Born out of Karlie’s love of fashion and sport in equal parts, the collection includes 17 apparel items, three footwear offerings, and two accessories featuring tech-infused graphic prints.

Pieces in the collection range from functional workout basics to modern lifestyle pieces made for comfort and functionality without compromising style. Key elements include the ‘KK’ oversized cream pullover paired with flared, cropped black pants for a stylish everyday look. Head-to-toe high-performance pieces feature tech-infused graphic prints, alongside a range of sport shorts in spring hues of yellow and a pink varsity-style bomber jacket.

Each piece has been designed to intersect performance and style, making them perfect for a transition from every day to the training studio and vice versa.

“The next generation of young adults are passionate about wellbeing and being active. That passion is the inspiration for this 22-piece collection which combines style with functionality for versatile looks that can be worn every day, no matter the occasion. My favorite part about the collection is how it combines my love for fashion and technology with a special QR code that allows people to explore the inspirations behind this collection. I’m so fascinated by how fashion and technology can intersect; I truly believe it is the future of fashion. Working with adidas to create this unique experience for consumers was so fun, and I’m beyond excited for people to enjoy the comfort and style of these pieces and have a closer look at how we created them.” – Karlie Kloss

Created for optimum performance and comfort, the collection features adidas’ AERO READY fabric technology to keep athletes and creators feeling dry as they move. In addition to fusing style and performance, the hero looks in the collection using NO DYE technology. NO DYE technology works with a material’s natural color to cut out the water-thirsty part of the process — the pre-treatment phase of conventional dye techniques.

The naturally colored fabric does require a post-treatment step to achieve the same performance qualities yet still achieves an average 60% saving on water and energy. The adidas x Karlie Kloss collaboration is another step toward adidas’ mission to help end plastic waste. Pieces in the collection are made in part with Parley Ocean Plastic — re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities, and shorelines, preventing it from polluting our ocean.

The adidas x Karlie Kloss collection is now available on adidas.com.