Scent, Soul, and Seychelles: Inside the U.S. Launch of Coco de Mer Fragrances
On a warm spring afternoon in New York City’s South Street Seaport, the Coco de Mer Collection made its U.S. debut in an unforgettable fashion. Hosted at the lush and leafy Gitano NYC, a select group of creatives, activists, editors, and visionaries gathered for “Culture & Connection”—a sensory event celebrating one of the world’s rarest botanical fragrances.
At the heart of the collection is the natural essence of the Coco de Mer palm, a legendary seed found only in the Seychelles. Known for its distinctive shape and unique properties, the seed is ethically gathered from naturally fallen specimens, with fewer than 1,000 bottles available in the U.S. market. Proceeds from sales help support conservation efforts through Nature Seychelles, making each fragrance a symbol of both luxury and environmental responsibility.
Guests were introduced to five signature scents: Fanm, Zonm, Sovaz, Lodas, and Oud, each crafted to evoke the rainforests, beaches, and sunsets of the Seychelles. As incense drifted through the air and ships bobbed in the nearby harbor, the emotional power of scent and memory became the focal point.
Celebrity stylist Engie Hassan shared her connection to the fragrance: “Every time I press Coco de Mer onto my wrists before meditation, it’s like striking a match to my soul.”
Author Abdul Tubman noted, “Smelling each raw note felt like walking through generations—this wasn’t just fragrance, it was heritage.”
AnnMarie Gajdos, a New York correspondent and content creator, described Coco de Mer as “a love letter to scent and self.” She emphasized how the collection redefines luxury through a new lens: “Africa laid the foundation of the global fragrance industry. Coco de Mer is reclaiming that narrative.”
For Sofia Bianchi, a writer and editor, the fragrance was both empowering and freeing. “Coco de Mer invites us to embrace our own sensuality and shake off the limitations society places on self-expression. It’s about honoring the stories we carry and the energy we share.”
The event, hosted by Marcy Clark PR & Events and Kissing Lions Public Relations, was thoughtfully designed to reflect the soul of the brand. From the colorful tablescapes by Architects of Experience to the garden-inspired setting at Gitano NYC, every detail echoed the message of scent as a bridge to identity and connection.
Now rooted in the folklore of the Seychelles and blossoming in the American market, Coco de Mer Fragrances offers more than a luxurious product—it offers a story in every bottle.
Step into a world where scent becomes story. Discover the Coco de Mer Collection and experience the essence of the Seychelles—now available in the U.S.
Explore the collection: www.cocodemerfragrances.com
Follow the journey: @cocodemerfragrance
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